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How to bullet-proof your property against economic uncertainty and global health concerns

Hoteliers have many reasons to feel uneasy about the future. Daily event and flight cancellations are making the matter worse, and a lack of concrete, actionable information is leading consumers and business owners to make critical decisions based on limited visibility. With this in mind, The Guestbook and Fuel combined feedback from guest surveys with expert insight from the hospitality industry’s leading digital marketing and guest loyalty professionals to create a guide for hoteliers who must make key decisions about their future.


Topics covered in the whitepaper include:

  • How to present guests with added value when times are tough
  • Why hotels should diversify guest traffic sources
  • How to activate the local market to fill gaps in business
  • How to leverage periods of low guest traffic to make hotel improvements
  • Why business owners should hesitate to cut advertising